“Will food get healthier in the future or will food fad and fashion continuous?”

Food & Eating An Anthropological Perspective

Food serves importance to many i.e babies and how they need their mother’s milk to grow and provide nutrients. Even formulas provide and replicates the nutrients of the mother’s milk. These nutrients from the breast milk are due to the food the mother eats and drinks. Hence food playing an important part to our lives. As humans we need to stay healthy to live a longer life and this is weighed by what type of food you eat.

Food fashion or fads such as vegetarian diets and nouvelle cuisine, high fiber diets and cuisine minceur all claim to be healthy. However, they are all nutritionally suspicious and are used like any other fashion trend. Now days sushi is a fad and raw fish is seen as a high protein and low fat source, even though there are high rates of stomach cancer in Japan because of it. The food faddists that were thrown into turmoil claimed that cheeseburgers were shown to produce enzymes that might inhibit cancer, which was later decidedly out. This further exampling the false information provided by these fad trend setters.


Back in the days, diets were only for health reasons and rarely for weight and appearance reasons. Now diets are mainly to do with weight reduction or “slimming”, many caring about body image rather than their health. Diets are a major part of the food-fashion industry, but the reality is that none of them work. If they did, we wouldn’t be facing new diets every week. When talking about losing weight, the only diet that’s useful is to exercise and eat less food but this is only healthy in extreme cases.

“Reverse snobbery” has a positive acceptance towards junk food, other known as non-nutritious, vulgar or dangerous to one’s health, for example; cheeseburgers are equally dangerous as specialised vegetarian diets to the health. Junk foods are part of a nostalgia for childhood that can be accepted by society. Ice cream, chocolate, chips, flies, hotdogs, candy and many more are okay if treated as a eating joke. They’re eaten at various places and event that a mainly held outdoors. These junk food are for children, but adults eat there with no self-consciousness and without the excuse of having a child. For children, these places are for treats and always remains outside of the normal rules of nutrition.


This also goes hand and hand to advertisements and how they manipulate the viewers into buying unhealthy food. This is shown through the “Deliciousness” reading where they talk about how advertisements use descriptive words like “delicious, juicy, crunchy, fresh and rich with flavour” to lure viewers in to something that is not fresh and filled with bad fat.


The Future of Food: Experts Predict How Our Plates Will Change

Food would be healthier because saturated fats would replace meats with anti-inflammatory omega 3 fats, making the food we love into a healthier food source. There will be elimination of factory animal farming, making the produce cruelty free with no added hormones, no preservatives and no antibiotics.



Harris, Daniel. “Deliciousness” in Cute, quaint, hungry, and romantic: the aesthetics of consumerism. Da Capo Press, 2001. 153-178.

Fox, Robin. 2002. ‘Food and Eating: An Anthropological Perspective’, Oxford: Social Issues Research Centre: 1-22.

Belgley, S. 2014, ‘The Future of Food: Experts Predict How Our Plates Will Change’, Time, viewed 11 August 2017, <http://time.com/3482452/future-of-food/&gt;

Byloos, M. 2011, Genetic Engineering in Food, Planet Matters and More, viewed 4 October 2017, <http://planetmattersandmore.com/environmental-issues/genetic-engineering-in-food/>

Byrnes, S., Ltd, C. 2015, Just in time for the Sushi Train, Coriolis Consulting, viewed 4 October 2017, <http://coriolisconsulting.com.au/just-time-sushi-train/>

Dhar, S. 2017, Mc Chicken, The Fractions, viewed 4 October 2017, <http://www.thefractions.com/2017/03/mcdonalds-burger-commercials/>